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Professional Development Series - Session One
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When: Wednesday, March 14th
8:30am - 10:30am
Where: PNC Arena
1400 Edwards Mill Road
Raleigh, North Carolina 
United States
Contact: Kirsten Benzaquen

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Session One: Creating a Coaching Culture: The Fundamentals

Companies and organizations that use coaching as a tool to drive performance and development report increased motivation and productivity.  Creating a “coaching culture” demonstrates that people are valued and that an investment is being made in their long-term success within the organization.  To succeed, however, the initiative must be navigated by individuals with the ability to influence others at all levels to ensure it is not a scattered and disjointed series of activities, but a coherent and integrated strategy that enhances many other aspects of the organization’s OD and L&D efforts.  Who better to spearhead the process than HR Professionals, who are ultimately responsible for talent management, development initiatives, leadership development and tying performance to business objectives and outcomes. In the first of this four-part series, participants will learn:

  • What coaching is and how it differs from other developmental processes
  • The benefits of creating a coaching culture within an organization
  • What a coaching culture looks like
  • The steps one takes to creating a coaching culture

Session Outcomes:

  • A thorough understanding of the coaching process, and how it differs from other developmental efforts
  • An appreciation for the ROI’s of a coaching culture
  • An understanding of the components of a coaching culture
  • Identified strategies to create a coaching culture


Our SpeakerDina Maloney, MAA ACC, CALC, has assisted individuals, teams, companies and clients to achieve personal and organizational success for more than 25 years.  Her ability to lead others to peak performance, implement innovative methods and solutions, facilitate engaging and interactive workshops and serve as a catalyst for change and excellence have contributed to her solid reputation as a successful leader, mentor, coach, innovator and educator.


As Co-Founder of EPIC Coaching and Consulting, Dina Maloney provides leadership and executive coaching, skills development training, consulting, and motivational speeches to support organizations and companies in their achievement of maximum profitability and productivity.  Her passion for and the ability to Empower People Through Insight and Change is the greatest contributing factor to her enduring success. This EPIC Model of Empowerment is the foundation for Dina’s approach to individual, organizational and leadership development:

·   Step I: Insight - Identify who they are (values, strengths, challenges, passion and mission) and who they want to be (desired intentions, passion and mission       – their “why”)

·   Step II: Empowerment – Make the invisible, visible to instill motivation and drive

·   Step II: Change – Challenge them to align decisions, behaviors, and actions with their intended identity


Dina earned an MA Degree in Communication Media from Barry University, a BA Degree in English with a minor in Communication from Florida State University, the credential of Associate Certified Coach (ACC) from The International Coaching Federation, and the Credential of Authentic Leadership Coach through Raleigh Coaching Academy. In addition to the work she does with and for EPIC CC clients, Dina is a contributing coach for The Impact Center’s Women’s Executive Leadership Program out of Washington, D.C., as well as for The Bridges Academic Leadership Program for Women through UNC Chapel Hill. She serves as Lead Coach and Training Facilitator for The Statarius LeaderStep7 Program, Senior Instructor of Professional Development for Knowledge Source, Inc., and a Contributing Alumni for Raleigh Coaching Academy. Dina, who was a 2016 NCAPC 5.0 Speaker Award recipient, is a preferred provider for SHRM as well as a member of the Global and Raleigh Chapters of the International Coaching Federation. 


*Free for RWHRMA members ($30.00 billed for “no-shows”)
*$30.00 for TSHRM members
*$35.00 for guests/non-members
*Each 2-hour program been approved for two (2) hours of HRCI general and SHRM continuing education credit

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